How to Select the Right Colours for Your Brand

Selecting the right colours for your brand is something that should be a priority. The colours for your brand will create a visual identity that conveys your brand message to your audience. The right combination of colours can create a strong memorable brand and help you to establish an emotional connection with your target audience. Take a look at all the things you need to think about. 

*Collaborative Post 

Understanding Brand Colours

You need to make sure that you fully understand brand colours and what they are. Brand colours should evoke emotions in people and different colours have varying psychological impacts. 

For example, it said that red shows energy and urgency. Yellow on the other hand is going to show optimism and warmth, green shows health and tranquillity, while purple is all about luxury and creativity. 

As you can see different colours evoke different emotions so you need to decide what kind of emotions you want to invoke in people.

Where Can You Use Brand Colours? 

When you decide to select your brand colors there are a few places that you’re going to use them for your business. The most prominent ones are your website, social media channels and your product labels. 

This type of consistency is key because it makes your brand easy to recognize. When you use your colors on your website make sure that you leave a white space between words and images that you use with these colors. Do the same when creating banners and static images for your social media pages as well. 

When you’re using your chosen colors for product label printing you need to make sure that the contrast of colors gives adequate readability. Your text should stand out clearly against the background of the label. You have to make sure that you are using text that is eye-catching.

Competitor Analysis 

Competitor analysis about which colours you should use is vital. This can help you to identify which colours are standard for your industry. While you may want to use a few of these competitor colors you should try to differentiate your brand in some way. However, you need to have a balance. You don’t want to go off on a huge tangent. 

Explore Colour Combinations

You are not just going to use one colour for your brand. You’re likely going to use a mix of them and this means you need to understand how different color combinations will look and the image that they will project. 

You should always choose a primary colour to represent your brand and then secondary colours as accents that will complement it. You can use tools such as a colour wheel or online colour scheme generators to help you find combinations that are harmonious. 

One of the things you may have to take into consideration based on your target audience is cultural background and preferences. 

There’s a lot to think about when you’re choosing colours for your brand. However, if you do due diligence you’re going to choose colors that create eye-popping visuals for your brand.