The sun sets behind a grassy hill overlooking the sea, casting warm light and long rays across the landscape under a clear blue sky—a peaceful setting to reflect on how you help someone who is struggling financially.

How Do You Help Someone Who Is Struggling Financially?

When someone you love is struggling financially, it can be hard to know what to do to help them, without offending them. Did you know that fewer than one in three people will ask for help with debt? Often, people will put on a brave face and try to pretend that everything is normal… until something big happens.

Whether something triggering happens, such as an emergency bill or final notices, or a sudden life change such as losing a job or having a baby has led them to seek help, here’s how you can help.

End The Stigma About Debt

There is a lot of social stigma about debt, even in this day and age where the cost of living is forcing many of us to reassess our financial situations. It can be scary and embarrassing to admit that you’re struggling, but talking to someone trusted can help ease some of the pressure.

If you’re looking to help someone who is struggling financially, the first thing to do should be to gently, and in a judgement-free way, bring up what you’ve noticed. Perhaps you’ve seen them changing their spending habits and ordering the cheapest item on the menu every time. Or maybe you’ve noticed that they’ve stopped using their car and are walking everywhere instead. Bringing up money casually can take the pressure off your loved ones, allow them to express their feelings, and even inspire them to find some help.

Be Casual About It

Making a big fuss can cause embarrassment, so if you’re keen to gift your loved one a few items, be casual about it. Try offering them some extra groceries you picked up or grabbing them some bargain deals that you just ‘had’ to get. People do not want to be seen as charity cases but offering a few hand-me-downs or extra groceries without making a big deal out of it can really help alleviate some stress.

Be Mindful Of Your Own Finances

It’s natural to want to help your loved ones with money, however, it’s crucial that you are mindful of your own financial situation. Many people fall into debt themselves whilst seeking ways to help their loved ones find a way out of financial trouble. It can be tempting to offer your friend or family member a loan, however, if you know that this cannot be paid back, there may be alternative ways to help.

Trade Items and Services

If your friend has a particular skill set that can be used, you could easily set up a trade. Maybe they’re handy with a sewing machine and you need some alternations made? Or perhaps you struggle with gardening due to an injury, but they’re able to get into the places you can’t reach? Asking them for help and then repaying them with a little cash or some groceries is a kind, gentle way to make sure that they’re looked after, without the fanfare of making them feel like they’re an inconvenience.

Final thoughts

Helping someone through a difficult time in their life, especially when it involves money, is a great thing to do. Being there to support someone, talk to them, and offer advice and help when asked can do wonders for their mental well-being. Remember that often, those struggling with money do not want to be seen as a burden or a charity case and may feel extremely embarrassed or ashamed when confronted head on about their issues. Taking a more gentle and empathetic approach can help your loved ones to feel supported and safe during their difficult time in their lives.


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